After many weeks of teasers, esports organization 100 Thieves has announced an apparel crossover with Halo.
Following the release of Halo Infinite, the iconic series has rightfully reclaimed its spot atop the online gaming totem pole. The latest installment has received mostly positive reviews and has built a strong esports foundation. Several reputable teams have constructed rosters for the Halo Championship Series (HCS). However, Esports Apparel of the Year award winners — 100 Thieves —were not on that list.
Although CEO Matthew “Nadeshot” Haag has expressed interest in building a team, nothing official has occurred. Nonetheless, that didn’t stop 100 Thieves from finding another way to involve themselves in Halo. After a round of cryptic teasers, the organization announced a merch collaboration with the Halo franchise.
Dreams do come true. https://t.co/nPfS8utlnD
— 100T Nadeshot (@Nadeshot) December 4, 2021
The official 100 Thieves Twitter account released a video ahead of the Halo collection launch in a now-deleted tweet. The tweet included that the store would go live on December 6 at 12 PM PT. It’s unclear whether the organization pulled the trigger too early or not, considering it’s been deleted.
Halo 🤝 100 Thieves pic.twitter.com/Hnq7Z6Yd6P
— Jack “CouRage” Dunlop (@CouRageJD) December 1, 2021
However, it was never really a secret, and Nadeshot responded to the tweet, stating, “Dreams do come true.” Anyone that follows 100 Thieves’ many content creators would have seen glimpses of the merch. Co-owner Rachel “Valkyrae” Hofstetter and Jack “CouRageJD” Dunlop each appeared in promotional photos ahead of the announcement.
100 Thieves have not released the complete catalog yet. But the various images showcase hoodies. We’ll have to wait until the organization unveils its Halo lookbook. Be sure to keep an eye out ahead of December 6 at 12 PM PT.
Featured Image: brookeab