DrLupo, TimTheTatman and Lirik Sign Deal to Remain on Twitch

Twitch has locked down DrLupo, TimTheTatman and Lirik. The three represent some of the largest streamers on Twitch currently. DrLupo has 3.6 million followers, LIRIK has 2.5 million, while TimTheTatman has 4.1 million followers.

Twitch did not disclose the length of term nor compensation detailed in the contracts. The deals help Twitch retain the massive audiences the three streamers have developed on the platform. All three are represented by Loaded, the same agency that represents Ninja and secured his move to Mixer.

Mike Aragon, Twitch’s senior VP of content and partnerships, had this to say about the deals:

“We’re really excited that DrLupo, LIRIK, and TimTheTatman will keep calling Twitch home. They’re incredible players and partners and each brings a unique style to their streams that really resonates with their communities. They’ve achieved a lot to date, and we’re thrilled to be able to partner with and invest in them so they can continue to build on that success in the future.”

Twitch Locks Down Talent

Time for Twitch to breath a long, deep breath. With the loss of a number of streamers in the best few months with big names like Toast, CouRage, EwOk, ZeRo, Shroud and, of course, Ninja. It’s been a weird year for Twitch, with controversy aplenty across the platform Twitch will be pleased to keep some of its top names locked down.

These deals are also great for viewers and, of course, the streamers. The increased competition is already having an impact, with platforms getting out new features and improve connectivity each month. While having streamers on multiple platforms might seem like a fuss, it’s really no different to have two of your favorite TV shows being on Twitch and Amazon Prime.

For streamers, it gives them security. They can take their foot off the gas slightly, relax more, stream different games or different content. While having 20k+ viewers while streaming Fortnite or League of Legends is amazing, doing it five days a week is tiresome. These deals, at least in part, let the streamer take a risk, try a new game and maybe, just maybe stumble upon the next hit craze. Which, incidentally is great for smaller game developers looking to get their title seen.

Mixer In Pole Position To Strike?

Looking specifically at Mixer on this particular aspect, we think it’s fair to say we’ll see more cross-promotion of their streamers and the companies latest games (Mixer is owned by Microsoft). We saw this happen with the recent release of Halo: The Master Chief Collection, which dropped on PC and Xbox Game Pass this past week.

With Microsoft gearing up for a 2020 release of its latest console (currently dubbed Scarlett) streamers like Shroud, Ninja and EwOk are perfectly placed to take advantage of these promotions.