Virtus.Pro has introduced TI-specific branding for Valve's upcoming The International 9.
There is exactly one week left until the biggest event in Dota 2 begins – TI 9. With that in mind, it looks like a Dota 2 powerhouse is having a little fun with their logo in the lead up to the tournament. For TI 9, Virtus.Pro’s famous polar bear will become a giant panda in honor of The International. Apart from the bear, the entire color scheme of their apparel will have a red and black theme.
— Virtus.pro (@virtuspro) August 8, 2019
Roman Dvoryankin, Virtus.pro-General Manager had this to say on the special rebrand:
“Our fanbase in Asia has been steadily growing over the last couple of years. With the first TI in China on its way, we want to take another step to get closer to local fans. We are delighted to reveal our special localized brand identity, which will be used exclusively at the upcoming TI. It has been created by our friends at Quberten design studio, who also worked on our updated logo last year. August is full of great news for us. We have launched our Weibo account and a unique visual identity for the main esports event of the year. I hope that our players will show some great Dota play at the tournament as well. China is a strategic market for us, and we’ve tried to pay respect and attention to local traditions.”
VP at TI 9
Apart from being a genius in the marketing area, VP is also a powerhouse in Dota 2 as well. There is a lot of weight on their shoulders this time but if they play their cards right, winning the most important event in Dota 2 is definitely possible.
VP’s roster at TI 9:
- Roman “RAMZES666” Kushnarev
- Vladimir “No[o]ne” Minenko
- Pavel “9pasha“Khvastunov
- Vladimir “RodjER” Nikogosyan
- Alexei “Solo” Berezin
Image VIA: Virtus Pro