Well, now we know what Project Whirlwind was all about.
In what may be one of the largest esports partnerships of all time, Team Liquid unveiled a strategic partnership with Marvel Entertainment today when the TL League of Legends team entered the Rift Rivals tournament wearing Captain America/Team Liquid crossover jerseys.
The partnership includes exclusive crossover merchandise, available for purchase here after 1:30 PT, including:
- TL x Marvel Captain America Jerseys
- Team Liquid x Marvel’s Avengers: Endgame Quantum Realm Jersey
- TL x Marvel Iron Man Jersey
- Team Liquid x Marvel Logo Tee
The press release indicates that there will be more exclusive merchandise and content crossovers available throughout the length of the partnership.
This is Marvel’s first foray into a direct partnership with an esports team. The entertainment giant has had crossovers before, however, most notably in Fortnite. Their partnership with Team Liquid, however, goes beyond a limited-time event.
Team Liquid teased the mysterious Project Whirlwind on Monday, sending Twitter and the team’s subreddit into a dive of furious speculation.
? 1:30PM PDT pic.twitter.com/qtZq6d0WPs
— Team Liquid - Project Whirlwind (@TeamLiquid) June 24, 2019
While many surmised that the tweet was hinting at an upcoming rebrand or franchise announcement, it turns out that it was Marvel all along. Eagle-eyed fans may have noticed that the date in the teaser was in the trademark Marvel font. Additionally, the background itself was in-line with Marvel’s usual color scheme.
Either way, Marvel has stepped into the esports space, and it doesn’t seem like they’re leaving any time soon.
Images VIA: Team Liquid