100 Thieves Unveil Attack on Titan Collaboration

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100 Thieves Unveil Attack on Titan Collaboration

100 Thieves showcases its latest apparel crossover. 

Esports organization and apparel brand 100 Thieves has revealed a multi-layered collaboration with the hit anime show Attack on Titan (AOT). Many of 100T’s representatives, including founder and CEO Matthew “Nadeshot” Haag are avid fans of the Japanese animation series. Naturally, it made sense for 100 Thieves to expand its portfolio to include Attack on Titan. 

Teasers began months ago during the 100 Thieves Cash App Compound renovation. When many passersby noticed artists designing an Attack on Titan mural for the building. The collaboration comes to a head with a pop-up shop on March 11 and an online store on March 12. 


100T x AoT

The evolution of this collaboration began months ago; fans had to wait to see what 100 Thieves had planned. It stood to reason that the ultra-successful apparel brand would follow up its Halo collaboration with another. This time, 100 Thieves inked a deal with Attack on Titan—a popular anime known worldwide. 

100T officially announced the partnership today to an outpouring of support. Haag tweeted about the collaboration. He said, “Proud of this one. Lots of hard work from the entire organization to bring such a massive collaboration to life.” 

The brand worked with the makers of Attack on Titan to create unique designs that will go on sale in just a few days. Those navigating to the organization’s website will find a complete catalog of sweatshirts and t-shirts. 


100 Thieves x Attack on Titan Pop-Up Shop

Fans of 100 Thieves and Attack on Titan can visit an in-person pop-up shop only on March 11. From 10 AM to 3 PM ET, the redesigned 100 Thieves Cash App Compound opens its doors to anyone looking to purchase various articles of clothing. In addition, You might even catch some of the 100 Thieves creators. 

Those not in the California area will have to wait until March 12 for the online sale. The shop goes live on 100 Thieves’ website at 12 PM PT / 3 PM ET. 100T x AoT is a fascinating collaboration, comparable only to Team Liquid’s partnership with Naruto. The line between esports and pop cultures continues to blur with each passing day. 

Stay tuned to ESTNN for more esports updates!

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Matt Pryor
Matt is a graduate of Southern New Hampshire University. He appreciates all esports titles but primarily focuses on Fortnite and Call of Duty. Matt continuously analyzes gameplay and plays the games himself to better understand in-game decisions by the best players in the world.