Just this week, it was announced that SCUF has become the Official Controller (as well as the Official Accessory Partner) for the Toronto Ultra.
SCUF Gaming announced a “multi-faceted partnership” yesterday, with Canada's only professional Call of Duty franchise. The global high-performance controller company announced a multi-faceted partnership with the Ultra, focusing heavily on marketing and advertising initiatives. SCUF will also be part of the online Toronto Ultra Home Series, which is to be presented by Bell on July 24-26, 2020.
Welcome to the fam, fam. 🙏 😈
— Toronto Ultra (@TorontoUltra) June 11, 2020
In the upcoming weeks, SCUF Gaming will be releasing a new custom Toronto Ultra controller with more details to come (probably later this month). The new partnership is effective immediately. SCUF will work on opportunities to support players with custom controllers and engage with players on custom social and content marketing.
"I've been using SCUF for as long as I can remember," said Methodz, Toronto Ultra player. "As a pro, a SCUF controller really helps in giving you an edge against your opponent. I'm proud to be part of team SCUF."
Chris Overholt, President and CEO, OverActive Media, had this to say about the collaboration.
"SCUF believes there is a better way to play and has built a reputation of pushing the boundaries through innovation, and we are proud to be partnering with such a quality endemic brand."
— Toronto Ultra (@TorontoUltra) June 12, 2020
SCUF has a long history of supporting the competitive Call of Duty scene. They continue to provide players of any rank with specified controllers needed for them to perform at their best.
Duncan Ironmonger, Founder and CEO of SCUF Gaming said this in a statement to the press:
"The functional features of our controllers are advantageous for players to increase the dexterity of their hands. We’re excited to be backing the Toronto Ultra and the rest of the Call of Duty League."
Currently, SCUF already sponsors some Toronto Ultra players and coaching staff including Methodz, Loony, Brack, Cammy, Bance, Mark Bryceland (Coach) and Dominique Gelineau (General Manager). This new partnership will see Toronto Ultra players get equipped with SCUF Gaming controllers to train and compete. SCUF is also a Call of Duty League official partner.
These new custom controllers look great and professionalism is a huge draw for competitive video games. We are in a time that is showing the public the power of esports while professional athletes are playing 2K and MLB on ESPN. With SCUF continuing their professional approach, it could only be a matter of time before there are competitive Call of Duty matches weekly broadcast on professional sports stations.
But for now, the Toronto Ultra has a new partner and official controller in their professional gaming hands. What comes next is up for the players to decide. All we know is that esports is at its highest peak it has achieved in the public eye. Who knows what the future holds?
Overall, the controllers look sleek and efficient. The price tag is the only drawback, and Toronto seems to be thrilled over this new collaboration.