Overwatch League Signs Content Deal With Twitter

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Overwatch League Signs Content Deal With Twitter

The Overwatch League (OWL) has signed a multi-year content deal with Twitter. The partnership will broadcast Overwatch League highlights and live streams directly to Twitter. The deal begins this weekend, August 25-26, as Twitter will broadcast content from the OWL All-Star Game.

Daniel Cherry, VP and CMO for Activision-Blizzard Esports Leagues discussed the partnership: “From the inception of the Overwatch League, the community on Twitter has always been one of our most passionate and engaged. That’s why we are particularly excited to announce this collaboration, beginning with the Overwatch League’s All-Star Weekend.”

The content deal includes a live stream of Watchpoint (a live weekly show), and near real-time highlights from the Overwatch League entire regular season and playoffs.

Rishi Chadha, Head of Gaming Partnerships at Twitter said: “Twitter is where Overwatch League conversations happen and we’re thrilled to bring more content to the platform for several years. Overwatch League is one of the most Tweeted-about esports leagues on the platform, and this partnership will bolster that conversation.”

The Overwatch League already has broadcasting deals with Twitch and newly signed Disney. The OWL Disney deal broadcasts key games on ESPN, ABC, and Disney XD. OWL also has deals with many international streaming websites in Japan, Korea and China. It is estimated that the Asian market was responsible for the majority of the 10.8 million viewers from the OWL Grand Finals this past July.

Corey Pollack
Corey is a team member of one of the world's largest esports organizations. Corey is also the founder of Wave Digital Media, one of Canada's 60 fastest growing companies. You can learn more about Corey via our About page.