Mogul Partners with Microsoft for Age of Empires II Asia Cup

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Mogul Partners with Microsoft for Age of Empires II Asia Cup

Esports Mogul Limited has just announced that their gaming company will partner for the first time with Microsoft on tournament support for Age of Empires II Definitive Edition.

Under this partnership, both Mogul and Microsoft will begin to launch a new kind of AoE II DE Branded Hub. Plus, it will launch a 12-month long tournament series. This AoE II Asia Cup, starting in Q1 2020, will take place over 8 Asia-Pacific markets. Mogul will receive over $70,000 in project fees to launch the Branded Hub and associated series.

Jeremy Hinton, the director of Gaming Category Asia at Microsoft had this to say in an official press release:

“Age of Empires is an iconic PC title for gamers in Asia, and one we’re very excited to be bringing into competition through the upcoming AoE II Asia Cup with Mogul. Mogul’s competition platform provides us with the ability to deliver engaging, interactive competition events for fans across Asia region, bringing this classic PC game into the online esports age!”

“Fans are and have always been at the core of our strategy at Xbox. We’re looking forward to seeing a new level of competitiveness for PC players experiencing the game’s new Definitive Edition. The Branded Hub will certainly ensure a competition worth watching!”

In Q1, Microsoft and Mogul will launch a Branded Hub and tournament series for Age of Empires II Definitive Edition. This offered localized versions starting off in Australia and New Zealand, Vietnam, Singapore, Indonesia, Thailand, Japan, and Korea.

The Branded Hub will be a centralized place for Microsoft to engage with Age of Empires fans. It will also offer exclusive content and paid subscriptions. Age of Empires is a real-time strategy game first launched in 1997 that defined the Real-Time Strategy genre. The game continues to be played by generations of gamers across generations of PC gaming systems.

The Future of Age of Empire II

Chief Marketing Officer for Mogul, Mark Warburton, commented in that same press release about the future of the AoE fanbase:

“Competition and friendly play sits at the core of Age of Empires’ community engagement in the Asia region. We’ve been delighted to be working with Microsoft in recent weeks to discover and engage the region’s most passionate AoE competitors as we work to organise a worldclass competition through our Branded Hub and online tournament delivery solution.”

“For players, this ensures an immersive competition or viewer experience that looks and feels like the game they love. For publishers like Microsoft, it delivers the opportunity to provide a fullbranded competitive gameplay experience, bringing the game brand and its universe to life in new ways.”

“This partnership is exciting as it aligns perfectly with Mogul’s goal to provide Microsoft and other game publishers alike, with a cost effective, turnkey grassroots esports solution that can seamlessly scale in multiple languages and delight gaming communities and fans across multiple markets simultaneously.”

Mogul’s platform itself is a hotbed of esports teams, tournament organizers, influencers, community groups, game publishers, and players of any skill level. It's mostly with a centralized esports offering built on an industry-leading tournament and matchmaking platform.

Age of Empires II: Definitive Edition celebrates the 20th anniversary of one of the most popular strategy games of all time. It has new stunning 4K Ultra HD graphics, a fully remastered soundtrack, and brand-new content like The Last Khans. In addition, there are three new campaigns and four entirely new civilizations.

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Harrison Giza
Harrison is an esports commentator and gonzo video game journalist, focusing on esports and Call of Duty news for ESTNN. Current writer at Punchland and former contributing staff at Midnight Pulp, Bad Hat Harry, Montecito Picture Co. For inquiries or interviews: [email protected].