League of Legends: LEC welcomes back sponsors for 2020
| Tags: League of Legends
| Author David Hollingsworth
The LEC had a great first year, clearly, the league’s sponsors agree as Logitech G, Warner Music, Tchibo and Beko will all be returning for the 2020 LEC season.
Not only are all the sponsors returning to the LEC but they’ll be leveling up their support of the event.
Alban Dechelotte, Head of Sponsorships & Business Development EU at Riot Games: “We're humbled by the fact that so many of our partners from 2019 have chosen to renew their trust in the LEC in 2020. We believe in building long-term partnerships, which set the basis for a strong and sustainable LoL esports ecosystem in Europe. Most importantly, each of these partners brings additional value to the LEC in unique ways, thereby elevating the viewership experience for all LEC fans.”
Partner Power
With so many partners returning for 2020, let’s take a look at what each of them is bringing in 2020 or what they did in 2019.
Logitech G will again be the provider of the LEC arena’s setups with keyboards, mice and mousepads while also returning to support the fan show “Mechanics” at each weeks LEC.
Warner Music will again return to provide the music between matches and in the LEC pre-show. More info will come soon but we look forward to hearing a bit more Stormzy in the near future.
Beko returns as the LEC as Official Domestic Appliances Supplier for the Spring and Summer Split. Beko helped support one of the most interesting shows in the LEC last year titled ‘Eat Like A Pro’, which saw LEC players make an iconic dish from their nation or childhood. In 2020 the two brands will bring a new series “Live Like A Pro” while Beko will also become the LEC’s post-game interview partner.
Tchibo will be returning to the LEC arena, the German coffee chain will also be doing a number of activations throughout the split with more details in the future.
The LEC starts today, so why not check out our Power Rankings.
David has written for games media outlets for the last ten years. With his first major esports role being with Esports News UK covering mostly UK League of Legends. David is also a member of the British Esports Association and is an advisor to them on World of Warcraft Esports. More recently David has worked for Esports Insider and Red Bull as an esports journalist.
David later became Editor at ESTNN and now leads the current team.