FaZe Clan breaks into the music industry with Kaysan as its first artist and producer.
Esports team and lifestyle brand FaZe Clan has broken into the music space. The California-based organization announced today its signing of American Producer Artist and DJ—Kaysan. Also based out of Los Angeles, Kaysan signed with FaZe Clan one day before releasing his track “Made A Way,” featuring Lil Durk Grammy Award winner Future.
FaZe Clan hopes to grow their brand in unchartered territory where few organizations have ventured.
FaZe Kaysan Announcement
Announcing our first official step into music.
— FaZe Clan (@FaZeClan) September 27, 2021
FaZe Clan made the signing official on its Twitter account, welcoming Kaysan to the team. FaZe owners Thomas “Temperrr” Oliveira and Nordan “Rain” Shat appeared in the video to announce Kaysan the newest member and first of the organization’s music division. While Kaysan is primarily a musical producer and DJ, he also aligns with FaZe Clan’s gaming foundation.
He streams on Twitch, playing mostly Call of Duty: Warzone and is a partnered creator. Kaysan currently possesses 13.7K followers on the Twitch platform—a number that will only increase after joining FaZe.
— FaZe Kaysan (@kaysan) September 27, 2021
Kaysan’s first track under the FaZe Clan banner is due to be released on September 29 promptly at midnight. The added exposure of a recognizable esports and lifestyle brand will undoubtedly boost the song’s impressions and downloads. We’ll have to see what more FaZe has planned in music after signing a rising 26-year-old artist.
Featured Image: FaZe Clan