Embracer Group To Split Into Three Companies Focusing on Games for Different Platforms

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Embracer Group To Split Into Three Companies Focusing on Games for Different Platforms

Embracer Group to split into three companies, focusing on titles made for different platforms throughout.

Embracer Group is a Swedish conglomerate video-game company known for producing several well known AAA titles including Tomb Raider, Lord of the Rings and more. Through a press release, the Tomb Raider developer announced their decision to divide the company into three different ones, with one focusing on big AAA titles, indie games and mobile titles, and the third one to focus entirely on tabletop games. The three companies will divided as separate listings on NASDAQ.

embracer group

Embracer Group Stock Shot Up By 11% Post Announcement

Post the announcement on Monday, Embracer Group stock on NASDAQ went up by 11%. At the time of writing, the stock has reportedly ‘calmed down’ to 7% on NASDAQ as of Monday, April 22.

The press release revealed the three new companies to be formed, and they are described as follows:

• Asmodee, a global leading tabletop games publisher and distributor with an extensive studio network and IP catalogue.

• “Coffee Stain & Friends”, is a diverse gaming entity with a dual focus on indie and A/AA premium and free-to-play games for PC/console and mobile, with a high degree of recurring revenues.

• “Middle-earth Enterprises & Friends”, a creative powerhouse in AAA game development and publishing for PC and console, as well as the stewards of The Lord of the Rings and Tomb Raider intellectual properties, among many others.

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“This move towards three independent companies reinforces Embracer’s vision of backing entrepreneurs and creators with a long-term mindset,” stated Lars Wingefors, CEO of Embracer group.” “This move has been made with the intention to unleash the full potential of each team and provide them with their own leadership and strategic direction,” said Wingefors.

“This is the start of a new chapter, a chapter that I intend to remain part of as an active, committed, and supportive shareholder of all three new entities, with an evergreen horizon.” revealed the Embracer Group CEO via the press release.

The press release also revealed that all three entities are reported to have sufficient scale, “coupled with clearer operational strategies and financial profiles that enable simplified equity stories to attract a larger pool of investors.”

The new structure enables the best possible greenlighting models, portfolios and go-to-market strategies for indie games as well as AAA games through two separate, more focused entities.

The announcement also doesn’t mean that fans should expect their beloved IPs to become stagnant because of this division, as the company has revealed that “ongoing and future collaboration around IPs, companies and people will still be enabled and encouraged across the entities on market terms.”

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With a Bachelor’s Degree in Journalism and Mass Communication, Sid has been writing about Esports since 2016. In times of crisis, Sid finds solace in movies and making art. Also, chocolate!