100 Thieves and Gucci team up for an exclusive apparel collaboration.
The California-based esports organization — 100 Thieves — has inked its first marquee clothing collaboration with Gucci. Due to launch on July 19, the 100 Thieves x Gucci partnership brings a one-of-a-kind item to fans of both companies. Gucci is an established worldwide clothing brand. Meanwhile, 100 Thieves has made significant strides in the apparel department over the last few years.
Recently, CEO Matthew “Nadeshot” Haag and company launched the 100 Thieves Foundations collection -- a readily available line that all fans could comfortably purchase. Now comes a monumental collaboration that shows how closely knitted esports and lifestyle brands have become.
100 Thieves x Gucci Set to Release July 19
The organization announced this exciting news today on Twitter. It included a brief trailer, including 100 Thieves co-owners Rachell “Valkyrae” Hofstetter and Jack “CouRageJD” Dunlop. The apparel itself remains a mystery, but those interested can head over to Gucci’s website to sign up for more information.
“Drawing on the shared values of freedom and self-expression, the House unveils its latest foray into the world of esports through a collaboration with 100 Thieves—a Los Angeles-based brand of apparel, lifestyle and gaming. Register now to access the 100 Thieves x Gucci item, dropping exclusively for those with a MY GUCCI account on July 19th.”
It’s an exciting time for both esports and lifestyle fans, and 100 Thieves continues to break those barriers. Other reputable esports organizations have followed the same path, emphasizing merchandise to grow their brand. The 100 Thieves and Gucci crossover could be the start of something much more significant.
Stay tuned to ESTNN for more esports news and updates!