It all starts with a... win at the EU Masters.
Caffeine and video game enthusiasts rejoice - an industry giant, Nestlé's premier coffee brand Nescafé took the leap into the Spanish esports scene earlier this week, with a previously unheard-of sponsorship supporting legendary Madrid-based organisation MAD Lions E.C.
A first for not only the esports sector, but also Spain as a whole, the formation of this partnership coincides with Nestlé's initial launch of the "Nescafé 3en1" throughout the region.
Further substantiation of the partnership will come later this week and in the months following - beginning with an event guaranteed to be a fan-favourite this weekend at the Madrid Games Week. Fans can attend at the IFEMA in Madrid, and expect an experience guaranteed to commemorate this momentous occasion.
Whether you're an aspiring esports player, or just a fan in need of a hot beverage to complete your viewing experience, this partnership is a sure indication of great things to come in the Spanish esports scene. #VoyConTodo!
Image Via: MAD Lions Esports Club