League Of Legends: LCS Partners With Samsung For Fast Five Segment
| Tags: League of Legends
| Author David Hollingsworth
A partnership between Samsung and the LCS is developing fast!
Riot Games as announced its latest (and fastest) partnership for the LCS as it partners with Samsung SSD for a new Samsung SSD Fast Five segment.
The partnership will see Samsung track how quickly LCS players reach key benchmarks in each position — 100 CS (for Top), Level 6 (for Jungle), Tier 3 item (for Mid), 10K gold (for Bot) and support item transformation (for Support). At the end of the 2020 Summer Split Playoffs, Samsung and the LCS will appoint the Fast Five team, made up of the player who “wins” each of the above.
Another Big-Name Partner
Samsung becomes the latest big-name partner to join the LCS, with the likes of Alienware, Mastercard, and Honda are all partners of the LCS currently. For Samsungs part in this, they’ve continued to grow their esports portfolio over the last few years with partnerships with Team Envy and T1.
Matt Archambault, Head of NA Partnerships and Business Development at Riot Games, had this to say:
“Just like in a game of League of Legends, every millisecond matters in our broadcast, in our players’ performances, and in the experiences we create for our community. In Samsung, we found a partner who holds that same commitment to top quality. We’re thrilled to work with Samsung and collaborate on a new segment that celebrates North America’s League of Legends talent and gives fans an extra dose of competition to look forward to each week.”
Grace Dolan, VP of Integrated Marketing, Samsung, added:
“…we’re excited to partner with the LCS, which is home to some of the top esports players in North America. No one values speed and efficiency as much as Samsung and players in the LCS, and we can’t wait to see who is crowned the Fast Five at the end of the Summer Split.”
You can catch the action live this weekend over at action over at watch.lolesports.com, opening week is a long one so make sure to check out the full schedule above in your local timezone. With some hot matchups between TSM and TL, Cloud9 and FlyQuest. The Summer Split kicks off with the battle of the 2020 Spring Split 2 & 3 place sides as Evil Geniuses take on 100 Thieves.
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David has written for games media outlets for the last ten years. With his first major esports role being with Esports News UK covering mostly UK League of Legends. David is also a member of the British Esports Association and is an advisor to them on World of Warcraft Esports. More recently David has worked for Esports Insider and Red Bull as an esports journalist.
David later became Editor at ESTNN and now leads the current team.