League of Legends: LCS and Bud Light form Budding New Partnership
| Tags: League of Legends
| Author David Hollingsworth
The LCS is gearing up for the start of a new season by partnering with Bud Light as the league's official beer of the league. Bud Light is North America’s leading beer, so what better partner for North America’s leading League of Legends league.
The partnership will see the LCS studio selling Bud Light at all LCS events for those who are of legal age, of course. Bud Light will be served at regular season LCS matches and end of Split Finals. These will come in the form of mobile bars and beer gardens.
The partnership will also see Bud Light host “How I LCS” themed viewing parties. Bud Light will also sponsor the “Ace Moment” on LCS broadcasts, and supply a new post-show after Monday Night League, which will be streamed across the LCS and Bud Light’s Twitch channels.
Lastly, the LCS and Bud Light will host a new “after hours” post-show (name forthcoming), which will air on the Bud Light Twitch channel. The new show will feature LCS talent, special guests and easter eggs. While we’re not too sure what the last one could be, I assume that’s kind of the point. The show will go throughout the 2020 season.
The LCS will reveal more details of its new partnership in the coming weeks and months.
Yesterday the LCS (and LEC) announced a new partnership with Huya, the Chinese live-streaming platform just signed a deal with Riot Games to become the exclusive Chinese broadcast partner in 2020.
David has written for games media outlets for the last ten years. With his first major esports role being with Esports News UK covering mostly UK League of Legends. David is also a member of the British Esports Association and is an advisor to them on World of Warcraft Esports. More recently David has worked for Esports Insider and Red Bull as an esports journalist.
David later became Editor at ESTNN and now leads the current team.