Doritos Teams Up with Mountain Dew for Twitch Rivals Partnership
| Tags: Call of Duty
| Author Harrison Giza
The glorious combo of Doritos and Mountain Dew is coming to Twitch Rivals.
Across the world, snacks are being devoured at an atomically high rate. There has never been a time in more dire need of a chemically-flavored snack binge. And it looks like Doritos has picked the right time to cash in on panicked hunger.
Twitch Rivals Partnerships
Just this week, streaming platform Twitch has announced a new marketing partnership for Twitch Rivals. With this new collaboration, Doritos will join their fellow Mountain Dew GAMER FUEL, the official mutated soda for gamers everywhere. Alongside Doritos and Mountain Dew, the U.S. Army National Guard will also be an official marketing partner of Twitch Rivals.
Congrats to our bold @Doritos Bowl 2018 #Blackout Champions, Team Shroud! @shroud @just9n @chocoTaco @chad#DoritosBowl x #TwitchCon pic.twitter.com/aBJjZpuyYZ
— Twitch Esports (@TwitchEsports) October 28, 2018
Twitch partnered with Doritos a few years back in 2018 for an invitational stream Call of Duty: Black Ops 4 tournament, this is entirely different. While “Twitchcon” featured lots of famous gamers, from Tyler “Ninja” Blevins, Jack “CouRage” Dunlop, Michael “Shroud” Grzesiek, and Ben “Dr Lupo” Lupo, this new partnership is sure to draw in even bigger names.
The gaming community continues to grow under this pandemic. And while Twitch has been steadily building Twitch Rivals as a brand over the last several years, using unique competitions that highlight streamers and influencers across a wide array of games, seems to be the correct way to keep players interested under quarantine.
The partnership will begin with Twitch Rivals’ $1M USD charity tournament Twitch Rivals Super Games which features professional athletes and streamers competing together in Fortnite. The finals for this event will take place on April 22.
Often, Twitch Rivals will host the first high-profile tournament following a new game’s debut on the platform, as was the case with the current leading title Valorant. The Twitch Rivals Valorant Showdown took place on April 7 during the early days of the game’s closed beta and featured teams led by popular streamers such as Tim “TimTheTatman” Betar and Jaryd “Summit1g” Lazar.
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Featured image via Esports Observer.
Harrison is an esports commentator and gonzo video game journalist, focusing on esports and Call of Duty news for ESTNN. Current writer at Punchland and former contributing staff at Midnight Pulp, Bad Hat Harry, Montecito Picture Co. For inquiries or interviews: [email protected].