Cloud9 Reveals BMW Sponsorship

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Cloud9 Reveals BMW Sponsorship

Cloud9 announced its latest high-profile sponsorship with BMW, the famous German automaker. BMW joins sponsors such as Puma and AT&T as the next prominent sponsor to join the Cloud9 ranks.

Cloud9 announced a partnership with BMW yesterday. BMW joins the Cloud9 sponsorship family as the official car of Cloud9. Yesterday, the official Cloud9 Twitter account announced the partnership with a graphic featuring many of C9's most famous players and employees.

Jack Etienne, CEO and Owner of Cloud9, told fans that BMW commercials featuring notable C9 players are on the way. C9 tagged the post with the #socalBMW hashtag. Interestingly, the hashtag represents a conglomeration of  Southern California BMW dealers close to C9’s home base in Los Angeles. Noteably, this is BMW's first team sponsorship despite partnering with the EU LEC for the Paris Finals in 2017.

Esports has seen an increase in high profile, non-esports related sponsorships recently. For example, Team Liquid partnered with Honda and C9’s own recent partnership with shoe and clothing manufacturer, Puma. Due to this, expect to see more of these sponsorships in the esports space in the future.

Image VIA: Cloud9

Nick Johnson
Nick "Lesona" Johnson is an esports journalist with a focus on CS:GO and the OWL. His interest for esports started with CS:S and grew into a career as both an esports writer and an avid fan, giving him a unique perspective on both the casual and professional scenes. Twitter: @Lesona_