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Nike Partners with Brazillian Esports Organization FURIA

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Nike Partners with Brazillian Esports Organization FURIA

FURIA announced a partnership with Nike today on the teams official website. It will debut as FURIA’s CS:GO team takes the stage at ESL One Cologne.

Brazillian esports organization FURA revealed a sponsorship with Nike today, per the company’s official website. This partnership is Nike’s first entrance into team sponsorships. The sport fashion conglomerate partnered with League of Legends LPL earlier this year.

Jaime Pádua F. Filho, FURIA Esports’s CEO, has this to say on the partnership:

“This contract with Nike is something pioneer in esports’ world and adds credibility and sustainability to our project. With Nike’s support, we’ll go on with our job of making dreams come true and forming great athletes by hard work, talent and persistence. We’ve succeeded in CS:GO with this formula and we hope to reapply it to other modalities.”

Currently, FURIA only fields teams in two esports: CounterStrike: Global Offensive and Player Unknown's Battlegrounds. That doesn't mean, however, they've underperformed as an organization. FURIA CS:GO recently made headlines with an impressive Grand Finals appearance at ECS Season 7.

FURIA will take the stage at ESL One Cologne decked out in Nike-made jerseys. Catch FURIA and their new jerseys when ESL One Cologne kicks off on July 2nd.

Nick Johnson
Nick "Lesona" Johnson is an esports journalist with a focus on CS:GO and the OWL. His interest for esports started with CS:S and grew into a career as both an esports writer and an avid fan, giving him a unique perspective on both the casual and professional scenes. Twitter: @Lesona_