The Australian organization Chiefs Esports Club and the men’s skincare and grooming brand L’Oréal Paris Men Expert have just launched a deal until the end of 2020.
To celebrate the partnership L’Oréal and Chiefs will be holding a giveaway for Chiefs’ fans. The organization also has plans to host several events, though the details surrounding them will be revealed later.
Additionally, Chiefs have announced they'll be holding a tournament featuring the club's players and content-makers as participants. The event will also be held in conjunction with L’Oréal.
“We’ve all had late night gaming sessions and sacrificed how we feel the next morning to get one more game in". Said Nick Bobir, CEO of the Chiefs. "L’Oréal Paris Men Expert is a perfect fit for gaming and esports culture to keep us going and feeling fresh". He said, speaking about the partnership. "We’re excited to introduce such a prestigious brand to the industry and can’t wait to see the benefit for all our fans.”
This isn't the first time L’Oréal have teamed up with an esports organization. Previously, the company was one of the sponsor's of the LPL, China's League of Legends Pro League.
Feature Image: Chiefs Esports Club