Call of Duty Endowment Announces Campaign With General James Mattis

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Call of Duty Endowment Announces Campaign With General James Mattis

Celebrating its tenth anniversary, the Call of Duty Endowment announced its brand new “Hire. Honor” campaign.

This campaign is hoping to give players an initiative to try and get veterans back to work, as well as help them adjust to civilian life after they have served their time.

General James Mattis, the former United States Secretary of Defense, helped start the campaign as well as urges viewers to honor veterans by hiring veterans. In the video, Mattis asserts that the vast majority of veterans who have experienced combat “emerge stronger and are even greater assets to our society and the workforce.”

Take a look at the video below. Heartwarming stuff!

Here is a statement from the official COD endowment page:

The Call of Duty Endowment helps veterans find high-quality careers by supporting groups that prepare them for the job market and by raising awareness of the value vets bring to the workplace.

“It is my great honor to partner with General Mattis and General Jones in honoring our veterans by hiring our veterans,” said Bobby Kotick, current Activision/Blizzard CEO and co-founder of the Call of Duty Endowment. “We are committed to finding 100,000 jobs for veterans by 2024.”

In an official statement, Dan Goldenberg, executive director of the Call of Duty Endowment, had this to say:

Veterans don’t need or want our pity or hero-worship. They are tremendous assets to our society who just need a shot to compete on a level playing field for high-quality jobs. We are more determined than ever to equip veterans to succeed in the civilian job market while reminding employers why it’s in their interest to hire loyal, dedicated, disciplined and hard-working employees.

If you are looking to lend a helping hand towards American servicemen and women, check out their help page on their website. There are more than a few ways for anybody and everybody to help out, including official Endowment merch, in-game purchases, and even just general outreach for the American military.

Call of Duty: Modern Warfare has been gaining critical praise since its early October release, raking in over $600 million dollars in first week sales alone.

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Harrison Giza
Harrison is an esports commentator and gonzo video game journalist, focusing on esports and Call of Duty news for ESTNN. Current writer at Punchland and former contributing staff at Midnight Pulp, Bad Hat Harry, Montecito Picture Co. For inquiries or interviews: [email protected].