With the number of esports brands announcing merchandise this week, it is thrilling to see the Overwatch League start a new first-of-its-kind collaboration with designer and streetwear powerhouse, Jeff Staple.
The products are all new player kits, designed in concert with real Overwatch League player feedback. They guarantee a look that will not only look good professionally but have a fit that is cut and sewn to increase quality and wearability while gaming. Every team this Overwatch season will have its own individual home and away kits during 2020.
Staple worked closely with Overwatch League players throughout the design process, attempting to ensure the kits are fully functional uniforms for competition with Staples’ noted streetwear sense. The full kit will include a short-sleeve jersey, long-sleeve jersey, jacket, compression sleeve, hat, and beanie for each of the league’s 20 teams.
Here is what Daniel Cherry, Chief Marketing Officer at Activision Blizzard Esports, had to say:
"This first-of-its-kind collaboration is a great reflection of esports’ evolution into a true lifestyle. This is not just a win for the Overwatch League and our fans, but for esports as an industry. We’re incredibly excited to be working with our friend and streetwear legend Jeff Staple on these team kits. Our players’ close partnership with Jeff can be seen and felt in the considered design elements included in the apparel. We cannot wait to see this gear worn on the streets of each of our Overwatch League team cities this season."