Best Online Betting Sites in UK

Ever since the first sports were invented, betting on them has followed right behind. Today, sports betting industry is bigger than ever and that means more competition and better betting websites.

Best Online Betting Sites UK

Best Betting Operators
Welcome Offer
Sign-Up Link


bet365 uk

Bet £10 & Get £50 in Free Bets for new customers at bet365

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 


Bet £10 Get £40

18+. Play Safe. New customers using Promo code Z40 only, Min £10/€10 stake, min odds 1/2, free bets paid as 4 x £10/€10, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.


Get £60 in bonuses when you stake £10

New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.


unibet logo

Up to £40 Money Back as Bonus if your first racing bet loses + £10 Casino Bonus

18+ New customers only. Min deposit £10. Money back as bonus if first racing bet loses. Wagering: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Sports bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Full T&Cs apply.


paddy power logo

Bet £20 and get it back as cash if it loses

New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using cards will qualify for this promotion. T&Cs apply.


Money back as cash up to £20

Max £20 refund on first bet. Bet must be placed in first 7 days of account opening. Only deposits made via Debit Card will be eligible for the promotion. T&Cs apply

So, it can be hard sometimes to decide what betting site is the right for you of the few best betting sites available. With that in mind, we have prepared a list of best betting sites you should check out in the UK, but we will also provide you with online betting guides and cover the best betting sites for different sports like football and horse racing, as well as promo offers by different bookies.

Best Football Betting Sites UK

Football is clearly the most popular sport across the entire world and betting on football is more extensive than betting on any other sport. After all, the best betting sites the UK has to offer all cover more football leagues than you probably thought existed and have a wide variety of betting markets for most football matches.

With that in mind, it’s hard to determine which of these online betting sites is the best since the sheer volume of the UK betting websites and the quality they provide when it comes to football betting is overwhelming.

Furthermore, the best online betting sites offer often provide some unique and different things when it comes to football betting and that means that some of these online betting sites might suit you more than others. So, it’s important to take a closer look at each of them and their pros and cons in order to make the right choice that will suit you personally.

best betting sites

Best Horse Betting Sites UK

Horse racing and betting on horse races are a long-standing tradition in the UK, so many of the best betting sites today are focused on horse racing as their top priority, even before football. For those that put football first, horse racing usually comes second since it’s still hugely popular across the UK, but all of the best betting sites the UK has to offer focus on horse racing.

So, it’s no wonder that many of the best sports betting sites are providing incentives related to horse racing to bring new customers and to keep the existing ones happy. This includes things like Best Odds Guaranteed, odds boost, and many other similar promotions and bonuses that you can use for betting on horse races.

In addition to this, the best UK betting sites also offer a wide variety of races and betting markets for horse racing, so you can expect to find even some of the most obscure international races offered for betting on these websites.

Best Online Casino

In addition to sports betting, most online betting sites today also have a section dedicated to casino games. Of course, the variety and volume of casino games that you can find on these UK betting sites can vary a lot, but the best ones have a huge assortment and types of casino games.

As expected, online slots are the most popular and the most numerous of all casino games that you can find on the best UK betting sites, but there are also other types of casino games, like table games, Bingo or Lotto games, scratchers, etc.

Also, the best betting sites the UK offers usually have a live dealer section as well, where you can play games like roulette, blackjack, poker, craps, and other similar table games, all with a live dealer. This is done to simulate the feel of a real casino and many customers enjoy that feeling.

Sports Betting Guides

When it comes to the best sports betting sites, we also like to check out how good they are in helping the bettors place their bets with ease. Some of them provide sports betting guides, which often include betting tips and strategies you can use to have more success in betting.

Of course, this is just one small aspect that you can consider when you choose among the best online betting sites and probably one of the least important unless you are new to sports betting.

Here are some other things to consider when you choose the best betting sites:

What to Consider When Choosing a Betting Site

There are many things that you need to keep in mind when you choose the right betting website for your needs among the best UK betting sites. As we already mentioned, even the best sports betting sites have different and unique features.

However, some things are the same, or at least similar, for most of the online betting sites, and based on these features you can make a decision on which of the best betting sites is right for you.

Welcome Offer

The first thing that most bettors focus on when joining one of the best betting sites is the welcome offer that you can claim when you create an account. While this is not a given, almost all of the best betting sites have a welcome offer for new customers.

This welcome offer is a promotion that can take a few different forms, but the most common welcome offers are:

  • Matching Deposit Bonus – This is the most popular welcome offer among the best online betting sites and it means that the bookie will match your first deposit on the website, up to a certain amount. Of course, you won’t be given cash, but rather bonus funds, which come with specific wagering requirements, which can differ among the best betting sites.
  • Money back in cash Bet – This type of welcome offer gives you a chance to place your first bet without worrying about losing since the bookies refunds the amount you wagered if your first bet losses, up to a certain amount. The refund usually comes in form of free bets.
  • Free Bet – the first bet, free bets are also sometimes awarded directly to the new players as soon as they join a website. Of course, the amount you get for a free bet is usually lower compared to the other welcome offers, usually ranging from £5 to £20.

Sign Up Process

The sign up process at most UK betting sites is pretty similar and it’s usually a quick and easy process that only takes a few minutes.

There are a few steps that you need to take before you open an account at any of the best betting sites. First, find the “Sign Up” or “Register” button on the homepage of the bookie you chose. Then, fill in the registration form with the required information, which usually includes your name, address, email, phone number, etc.

During the registration process, you will usually have to enter a promo code to claim the welcome offer and, in most cases, you have to click on the verification link to finish your registration.

best betting sites

Licensed Operator

All of the best UK betting sites hold the appropriate license that allows them to operate in the country and that’s a crucial thing to check to make sure that online betting sites are trustworthy and reliable.

These licences are given out by The Gambling Commission, so make sure to check if the operator you selected holds a license issued by this governing body.

Sports Coverage

For many bettors, the most important factor to consider when joining one of the best sports betting websites is the number of sports they offer for betting. Most of the best UK betting sites have a huge selection of sports you can choose from.

Of course, this includes some of the most popular sports in the UK, such as football, cricket, rugby, horse racing, motorsports, martial arts, snooker, darts, etc. In addition to this, you will also find ice hockey, basketball, baseball, American football, volleyball, and many other sports, at least at some of the best betting sites.

Betting Features

In addition to the number of sports that you can bet on, you should also pay attention to other betting features when you choose your bookie.

That includes a number of different things, like the number and variety of betting markets for most popular sports, quality of the odds, promotions for active players like odds boosts and insurance bets, live betting section, and many other things.

Live Streaming

In addition, to live betting, which is today perhaps even more popular than pre-game betting on many of the best sports betting sites, many of the best betting sites also offer live streaming to their customers.

Usually, the live streaming options are reserved for football, horse racing, and a few other popular sports and events, but having live streams on the same website on which you can place live bets is a great experience.

Customer Support

Although the best betting sites will usually limit your need for customer support by making sure that everything works well on the website, some things are bound to go wrong sometime.

In addition to this, having good customer support can be important not just for fixing issues on the site, but also for answering different kinds of questions that you might have. In any case, the best betting sites will have 24/7 customer support and provide you with multiple methods of getting in touch with customer support – usually phone, email, and live chat.

Mobile Betting

In addition to betting sites, most bookmakers also offer mobile betting apps, at least for Android and iOS devices. While that’s not a given, it would be hard to find an operator that doesn’t have a mobile app for betting, which is usually designed in a similar fashion as their betting sites.

Some operators might also develop a few different mobile apps, for different types of products they offer. These dedicated apps usually cover sports betting, but you can also find various casino apps, Bingo apps, poker apps, etc.

Payment Methods

Another thing to consider when you choose from the best betting sites the UK has to offer is the number and variety of payment options. You would be surprised how much this can vary from one website to another.

In any case, the most common payment methods include credit and debit cards such as Visa, Mastero, MasterCard, as well as some online wallets like PayPal, Skrill, and Neteller. Many bookies have an option to make a deposit at a cash cage of their land-based sportsbooks and casinos. Another common option is Play+ Prepaid Card, among others.

Cash Out Feature

FanDuel, like most other of the best betting sites the UK provides, has a Cash Out Feature. This feature allows bettors to claim a portion of their potential winnings before the event is over.

This can be used to minimize the risk of losing the bet, whether the state of the game is good or bad. Of course, if things are going well, you will be able to cash out more.

best betting sites

What Are the Best Betting Sites in

So, now that you are aware of the things you need to keep in mind when you choose one of the best sports betting sites to join, let’s take a closer look at the best online betting sites in our opinion:


One of the best betting sites the UK has is Bet365, but this is probably the most reputable bookie in the entire world. When it comes to bets betting sites, you simply can’t go wrong with Bet365, which is well-known for its website design and colours.

In addition to this, Bet365 probably has the most extensive range of sports and markets you can bet on, including some of the scariest sports and leagues, especially when it comes to football. They also have amazing graphics for live betting, live streams, and many other interesting features.

William Hill

With years and years of experience in the sports betting industry, William Hill is one of the most reputable, and of course one of the best, UK betting sites. And while they are a UK bookie, William Hill is now available worldwide.

This operator offers a wide variety of sports and markets to bet on, but football and horse racing events are probably the two staples of William Hill. In addition to this, William Hill is known for having a ton of promos and bonuses for both new and active players.


When it comes to UK betting sites, Betfred is considered by many as one of the best online betting sites and we agree with that statement. This bookie has also been around for a long time and that experience is evident on their website.

Like most other of the best betting sites in the UK, Betfred also has a wide range of sports and games you can bet on, solid odds, and a good selection of markets for pre-game betting and in-game betting, as well as numerous promotions and bonuses.


One of the best betting sites for people who enjoy betting on football and other popular UK sports is Unibet. This is one of the best betting sites the UK has to offer for a variety of reasons, including the wealth of sports and markets you can bet on.

However, perhaps the biggest reason why Unibet is one of the best betting sites is their live streaming service that offers different sports and games you can watch at any your convenience, free of charge, as long as you are a member and have a funded account.

Paddy Power

This bookie has one of the top UK betting sites because it has a clean layout that’s appealing to the eye and the entire website is made to be easy to navigate and use. This is just one of the advantages that Paddy Power has.

In addition to this, Paddy Power offers a huge range of sports and markets you can bet on and they are one of the best betting websites for betting on horse races, among other things. Of course, Paddy Power also has some interesting promotions you should check out.


Betfair started as a betting exchange but it expanded its business to a standards sportsbooks with time. So, you can choose which of the two models suits you the most when you visit Betfair, one of the best betting sites the UK has to offer.

Whether you wish to use a betting exchange or sportsbook, it would be difficult to find a sporting event not offered for betting by Betfair. That alone is why Betfair is one of the best betting sites, but other features like live betting section and a variety of promotions also count.


This bookie is originally from Ireland, but now they are one of the best betting sites the UK as a whole has to offer. BoyleSports is primarily focused on horse racing and they are one of the best betting sites if you want to bet on horse races, but they also cover a range of other sports.

With plenty of years behind them, this bookie has some very interesting and unique features, as well as a variety of promotions for new and active members of their website.