The sports betting giants team up with lifestyle and entertainment brand FaZe Clan.
FaZe Clan is undoubtedly one of the biggest organizations within gaming, lifestyle and esports. With such massive reach, FaZe Clan has an unbelievable influence on large parts of the gaming community. Today, they team up with one of the biggest sports betting, iGaming and fantasy platforms in the world, Draftkings.
FaZe x Draftkings
As part of the deal, DraftKings will appear across FaZe’s digital content ecosystem, including custom content, livestream and tournament events. Plus new IP and formats highlighted by original series and a new planned podcast. Also, DraftKings will have a presence at upcoming FaZe Clan events; with access to FaZe Clan talent, as well as a variety of digital and social media content. The deal will bring unique experiences and offerings for DraftKings customers and FaZe Clan fans alike including custom contests, pools and tournaments, merchandise and more. Additionally, FaZe Clan will work alongside DraftKings to develop educational content that raises awareness for responsible gaming. Draftkings will also be the official sponsor of FaZe Clan’s Counter-Strike team, having logo placement on the team's jersey.
“We are committed to delivering content we know our fans are passionate about,” says FaZe Clan CEO Lee Trink. “The DraftKings deal is a natural move for FaZe Clan as our members and fans are avid followers of traditional sports, and this gives us the opportunity to further propel our talent and brand into the mainstream. Both brands also share an important vision of being at the forefront of internet culture and we believe this partnership marks an important cultural crossover moment for the future of sports and entertainment.”
This partnership will not only broaden FaZe Clan’s reach into general media and sports, but also Draftkings' popularity within esports.