William Hill Promo Code 2022: £30 in free bets and more!

William Hill is a big name in the world of sports betting but, despite that, they’re not resting on their laurels. Their desire to acquire new customers is clear to see from the William Hill promo code whilst there is plenty to keep punters on the hook once they’ve signed up.

Here we’ll be covering everything to do with William Hill ranging from sign-up bonuses to loyalty perks and service. Let’s get started.

What is the William Hill Promo Code?

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Bonus & offer details:

Bet £10 Get £30 in free bets


18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake,  min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

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First things first, we need to address what the William Hill promo code actually entitles you to. When you join William Hill and bet £10, the bookmaker will give you £30 in free bets. This £30 will be credited as two £15 free bets.

On the surface, that’s a pretty strong offer as sports betting promotions go. That said, you may have seen stronger-looking welcome bonuses elsewhere. As you’d probably expect, this William Hill promo code 2022 is like most others in that it comes with a set of terms and conditions; it is within this small print where some strong-looking promos actually fall down as you’re made to jump through numerous hoops to trigger bets and actually convert winnings to cash. That is not the case with William Hill. We’ll take you through the key terms associated with this offer shortly but they are pretty straightforward.

Promo Code William Hill: The Key Terms

As we’ve just touched on, every betting offer you find – either in-store or online – will come with a series of terms and conditions underpinning it. For this William Hill promo code, the terms are pretty minimal. There are though still a few key things to note. First and foremost, this offer is only available to customers that are defined as being ‘new’ to William Hill; this means you’ll only receive one offer per IP address. The next box you must tick to qualify for the promotion is that your funds must be deposited via a valid method; although the bookie accepts a wide range of payment methods there are some exclusions under the terms of this promo code William Hill. Included in those exclusions are Skrill, Paypal and the William Hill Plus card. We recommend you check the full terms for an exhaustive list of excluded methods.

The next step to be aware of is that your first bet – otherwise known as the qualifying bet – must be placed on a selection that has odds equal to or greater than 1/2 (1.50). Once your free bets are credited, you have 30 days in which to use them. Last but not least, there are occasionally a few dates that will be excluded from the sign-up bonus; the latest exclusion period related to the day of the Grand National.

So, to summarise the key terms associated with the William Hill promo code 2022 are as follows:

  1. New customers only
  2. Certain payment methods are excluded
  3. Qualifying bets must be backed at odds of 1/2 (1.50) as a minimum
  4. Earned free bets must be used within 30 days
  5. Some key dates e.g. Grand National day may be excluded

We appreciate there are still a few boxes you have to tick here but when a lot of bookies give you higher minimum odds, shorter play periods and wagering requirements to meet, William Hill’s promotion stands up very well.

How to activate the William Hill promo code?
Follow the William Hill links - xxx

Why should I follow a direct link?

By following a dedicated William Hill link from our site you can be sure that the necessary William Hill promo code will be activated in your sign-up process; this helps you in two ways. Firstly, it means you don’t need to go searching around for a code to enter and, secondly, you can be confident the promotion you’re receiving is as described in this article.

Enter your personal information

What personal information do I need to enter?

All bookmakers will need your personal details when you sign up; this is to validate you are who you say you are and is critical for security purposes in both directions i.e. for the bookmaker and for you. The information you’ll need to enter is as simple as your full name including title, date of birth, address, contact number and email address.

Create your account information

What does creating account information mean?

There are four key components to entering your account information with William Hill. The first three are very specific to the actual sign up process. They are creating a username, and password and then defining a security question and answer e.g. what is your mother’s date of birth. The last part is around betting safe as you have to set a deposit limit; this is defined in two parts – one is an amount, which must be between £10 and £100,000, and the other is a time period, which is either daily, weekly or monthly.

Within this page of the signup process, you’ll also see a ‘Promo Code’ box. If you’ve followed one of our dedicated links, you should find this is already populated with the right-hand side showing a green ‘Applied!’ notification. If that doesn’t occur, try re-following the link again or contact William Hill directly.

Make a deposit

By this point, you are now a fully-fledged William Hill customer. You have not, however, fully forced the promo code William Hill into life. First things first, you’ll need to navigate to the banking section of the ‘My Account’ options. Here you need to deposit a minimum of £10 (you can deposit more if you so wish but it will not increase the free bets you receive). As there are exclusions to the payment methods you can use make sure you’re using a valid method; a debit card is a safe and popular option.

Place your qualifying bet

Your account is now funded. All you need to do now is place a sports bet that meets the minimum odds of 1/2 (1.50); for clarity decimal odds of 1.51 is acceptable, and 1.49 is not. When this bet is settled you’ll soon find the ‘Rewards’ area of your account credited with two £15 free bets. These can be placed on any valid markets as defined by the terms and conditions.

Hit ‘Agree and Join’ and wait for the £30 worth of free bets to land in your account!

William Hill promotions run deeper than sign-up bonuses

The William Hill promo code might be a strong one but that is not the only promotional offer they bring to the table; there are lots of other sports perks they have as well – these ones are available to new and existing customers. In respect of how strong they are, the offers vary from minor ‘nice to have’ functions through to bigger incentives to stay put. The key bonuses we are talking about are:

  • Scratch of the Day
  • In-Play Freebies
  • Free or 4
  • Best odds guaranteed
  • Extra Places
  • #YourOdds

Scratch of the Day

This promotion is available to the vast majority of William Hill customers and is widely used owing to the fact it is a free-to-play game. The game itself is very straightforward as you simply have to ‘scratch off’ your virtually awarded card. The chances of finding a winner are pretty good too because whilst prizes are not bad, they’re not ‘blow your socks off’ good either. You can expect to see winning scratch cards to return prizes like small free bets, price boosts or incentivised free bets such as ‘bet X on this event and we’ll match it with a free bet’. The good thing – aside from the game being free to play – is that it’s available every single day too; in theory, you could win something seven days a week.

In-Play Freebie

This promotion from William Hill is an interesting one. The bookmaker refunds 10% of your in-play losses as a free bet with the free bets being credited to your account on a weekly basis. Now, on the surface, this is a very good offer. It is, however, worth noting that it doesn’t apply to all in-play markets so don’t rely on the 10% as gospel – make sure you check the markets out before betting if you’re factoring in the 10% free bet insurance to your workings.

William hill promo code

Free or 4

Free of 4 is another free-to-play game offered by William Hill in addition to the signup promo code William Hill. It is built around the football season and challenges you to predict six games from a specific kick-off time (usually Saturday at 3 pm) where there will be three of four goals scored. If you select four correct games you win a £1 free bet. Five correct games bags you a £5 free bet. If you can nail all six then you’ll walk away with up to £200 in free bets!

Best Odds Guaranteed

Best odds guaranteed is not something that is unique to William Hill but it is still a very attractive perk for horse racing fans. What this offer means is that any bets placed on horse racing markets will be settled at the best price. So, if you back a horse to win at 5/1 (6.00) and by the time the race begins your selection has drifted to 7/1 (8.00) then William Hill will honour your bet at the best price.

Extra Places

Extra places are another horse racing-related perk that William Hill offers its customers way. The term ‘extra places’ is present on specific events where each way element of your horse racing bets are paid to a broader than usual set of finishers. For example, if the each-way terms of a race are usually to four places and William Hill are offering two extra places then your each-way bet will actually be paid out to the top six horses; this increases your chance of winning.


If you’re a regular with online bookmakers then you may well be aware of how things like #YourOdds work; this is essentially William Hill’s version of a bet builder. If you’re unaware of what that is then it’s a process you can go through to create a bespoke bet by pooling multiple selections. It is not to be confused with a multiple bet though. In a bet builder – or with #YourOdds – you build your bet by making a series of choices relating to one event e.g. a football match rather than multiple events e.g. several football matches. Utilising #YourOdds gives you the opportunity to tap into larger potential winnings.

Beyond promotions, what does the William Hill sportsbook offer?

We’ve spent a long time talking about different bonuses on offer from this bookie whether they be loyalty perks for existing customers or specifically relating to the William Hill promo code 2022. The promotions are obviously very nice to have but long-standing customers will want more than just bonuses. That is where things like customer service, the platform and physical betting options come into play.

Customer Service

The first thing to note about William Hill is that they’re a widely recognised brand; with that comes good communication channels (if they’re ever needed) and plenty of tools to support those with gambling problems. In terms of communication channels, you’ve got social media, on which William Hill are very active, live chat and a detailed FAQ. On the safe gambling front, you’ll find things like deposit limits, time outs, and time reminders through to things like full account closure.

The Platform

The platform itself, which is available both online and in-app form, is also very good. The contrasting colours of white, navy and light blue complement each other really well. That might sound rather meaningless in the grand scheme of things but it isn’t; an easy-on-the-eye platform aids navigation between betting markets and makes generally usability much more straightforward. William Hill excels in this area with bold icons, well-structured menus and a search functionality meaning you can target specific events or browse with no issue.

Market Depth

Finally, we want to touch on the sports market depth. Given you have – or at least will have – two £15 free bets to spend after using your William Hill promo code, you’ll be pleased to know your choice of where to use them is vast. The first thing to note is that the sheer number of sports covered is crazy. Football and horse racing are the biggest sports as far as William Hill are concerned but there are betting options galore to be explored. Some of the more random sports offered coverage are things like badminton, bowls, futsal, hurling, pool and water polo; you’ve even got markets on television and politics, which bizarrely fall under the sports bracket.

In respect of how deep you can dive into each of those sports things rather expectedly vary. In a mainstream football market though you can literally expect to see hundreds of different betting options for every fixture ranging from 1X2 markets all the way down to betting in five-minute intervals. That’s all before considering factors like #YourOdds and accumulators and the like.

William Hill Promo Code: It’s not just sports

The William Hill promo code we’ve focussed on in this article has been tailored to the sportsbook side of their business. That’s not the only area where they operate though and nor is it the only place they push promotions. Here we take a high-level run-through of the other William Hill areas that may well appeal to our readers.

William hill promo code

Vegas & Live Casino

The William Hill promo code for sports is our preferred offer from this bookie but there is still plenty to keep you busy over in the casino section. ‘Vegas’ is William Hill’s virtual casino with slots, jackpots and table games on offer. On top of having some of the newest games at your fingertips, you can also enjoy a range of promotions; these include 100 free spins on Fishin’ Pots of Gold and playing the special ‘Bonus Drop’, which is a daily game that sees you drop a virtual coin ‘Tipping Point Style’ to determine if you win a prize.

If ‘Vegas’ doesn’t do it for you there is always the option of using the live casino. The William Hill promo code we’ve given you earlier won’t be worth anything here but with roulette, blackjack, poker and baccarat ready for you to play with live dealers there is certainly an opportunity for you to kill a few hours gaming as you wait for your sports bets to settle.


The last non-sports area of William Hill we’ll touch on today is their bingo offering. We highly doubt anyone needs us to explain the concept of bingo as a game. How William Hill handle it though does need to be addressed. There are countless games taking place all day, every day with several of those being promoted with a combination of reduced buy-in and enhanced prize pools. Beyond that, look out for special offers such as getting £5 of bonus funds when you spend £10. Even without those specials, you can still find the occasional game of bingo where ticket prices are just 1p – literally a penny!

So, why join William Hill?

We’ve practically reached the end of our William Hill promo code review now. So, why should you consider signing up with the bookie?

  • They have a strong sign-up offer that gives you £30 in free bets
  • Their coverage of all sports is impressive
  • Market depth – particularly in key sports – is extensive
  • You can easily bet online or on mobile through the William Hill app
  • The William Hill platforms all look good and work intuitively
  • Varied choice of payment methods
  • If you tire of sports, you can head to ‘Vegas’, the live casino or bingo for an additional fix
  • Good customer service

William Hill Promo Code: Frequently Asked Questions

Follow one of the links on this page and join using the William Hill promo code. This will set you on your way to £30 in free bets.

Yes, if your free bets are settled as winners then your winnings, which will exclude the free bet stake, are yours to withdraw if you so wish.

Yes, William Hill is fully regulated for operation.

Yes. You can different apps for each area of their site e.g. sports, Vegas etc. They are available on both Android and IOS devices.

William Hill operates both a virtual and live casino, yes.

The company ‘William Hill’ was first formed in 1934 and has been owned by various parties over the years. Currently, they are owned by American giant Caesars Entertainment.

You will be prevented from enjoying any future or alternative welcome bonuses, however, promotions that are available to exist customers will also be open to you.

Register with the bookmaker using one of the dedicated links on this page, deposit a minimum of £10, place a valid qualifying bet and wait for the free bets to hit your account.